We are looking for you Global Marketing Automation Manager (m/f/d)
Are you passionate about driving innovative topics in the field of data science and marketing automation globally? We want you as "Global Marketing Automation Lead (f/m/d)" at our headquarters in Karlsruhe, Germany. In this challenging position, you advise our Global Sales team and other departments on how to improve customer experiences by providing meaningful insights and recommendations.
Your Tasks
- Based on a data lake for marketing activities, further developing the digital infrastructure and making strongly networked analyses possible in order to sustainably improve the customer lifetime value
- Using data-driven techniques for data segmentation and data analysis to identify natural clusters in our customer or prospect basis as well as interpreting merged data from different sources and deriving appropriate conclusions or measures
- Maintaining and optimizing our global lead handling processes
- Creating an effective lead scoring system and developing automated and one-off campaigns to nurture leads down the conversion funnel
- Establishing data-optimized processes to make the customer approach more expedient across all channels
- Working with the marketing communication team on improving the automation level in the marketing channels
- Integrating data sources, implementing profitable reporting focused on ROI and build data visualization dashboards and recognizing weak points as well as optimizing potentials are your key tasks
Your Profile
- 3 - 5 years hands-on experience in marketing automation and campaign handling as well as data-driven projects with tangible outcome, ideally in a B2B environment
- You are a passionate data-driven marketer who understands the interdependencies between marketing automation (data across channels), CRM, ERP and PIM
- You have a high intrinsic motivation for data-driven projects and marketing automation, are able to challenge conventions, and offer refreshing alternatives to reach the business goals
- You will collaborate with Sales and Marketing team members at a global level and enjoy educating and mentoring others with a high level of intercultural sensitivity
- You are experienced in using Google Analytics, Google Tag Manager, and Google Search Console as well as CRM systems such as Microsoft Dynamics 365 or similar
- Customer journey, account-based marketing, attribution modelling, and customer lifetime value are all topics that you are passionate about
- You have a basic understanding of HTML & CSS, coding skills in R or Python, and some knowledge of machine learning toolkits
